Anonymised war stories from inside FTSE-250 commercial systems; the occasional piece of contrarian maths. The toolkit lives on the Methodologies page. Posts go up every two to three weeks.
A general-merchandise retailer kept losing share to a marketplace. The instinct was to fight on price. The data said the fight had already been lost two channels ago.
Matrix organisations argue endlessly about decision rights and then ship the answer to the wrong person. The fix is one question, asked in one meeting.
Eight hundred years of commercial craft, from Fibonacci's commercial arithmetic and Pacioli's double-entry through Pascal & Fermat's probability, Halley's life tables, Wedgwood's pricing, Babbage's economy of machinery, Sears' national pricing infrastructure, LEO's first business computer, and Tesco Clubcard. The lineage the practice we are building inherits.
One short post every two to three weeks. War stories, contrarian takes, the occasional piece of contrarian maths. Read by commercial directors at consumer-facing businesses.